2018 marks 100 years of Chevy trucks, and the celebration kicked off at the State Fair of Texas. Fair goers who participated in Chevy’s Ride and Drive test drive event got a free commemorative t-shirt featuring one of several iconic trucks.
I worked with a team at Commonwealth to create this series of t-shirts. Each of the iconic trucks was illustrated and custom typography was created for each truck’s year to reflect the style of that era. The back of the shirt features the special Centennial badge that will be on the Centennial edition Silverado 1500, Silverado 2500, and Colorado pickups.
Art Director: Haley Stone
Illustrator: Joe Cornelia
Typography: Alex Sheldon
Creative Directors: Dan Marvin, Bob Guisgand, Duffy Patten