Chevrolet Bolt EUV – “Life Changes”

I worked with a team at Commonwealth to create a broadcast spot relaunching the Bolt EUV. Our goal was to normalize EV ownership and make the switch to an electric vehicle seem attainable and simple rather than intimidatingly futuristic.

 

 

Copywriter: Sarah Ellison
Creative Directors: Dan Marvin, Dave Muller

 

 

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